By Courtney Gordner
Search Engine Optimization ("SEO") comes in handy for many bloggers and web developers looking to enhance their online business and website. SEO is a practice of utilizing specific key factors to ensure that your webpage ranks higher on Google search engine than other pages. However, practices differ and the more effective strategies incorporate several different SEO practices.
Beginning with Keywords
Keywords are amongst the highest priority for SEO practices. Beginner bloggers and web developers learn early on that keywords play as a major player within the SEO competition. Keywords or key phrases help Google crawl bots to understand what your content pertains to and how it can relate to Google searches.
Since Google is an automated computer that must analyze specific formulas and algorithms, the crawl bots look at keyword densities, which help customers better find what they need. Without keyword analyzing, Google would yield irrelevant search results that could hinder its overall effectiveness.
When choosing keywords, it will be vital to utilize a keyword that best describes the overall content matter contained within your blog post or article. For example, we will utilize the word "YSI Meter".
This keyword alone might stand a chance of getting a company within the first several pages of a Google search page if the user types in "YSI Meter" within their Google search bar. This is due to the low usage of the keyword on overall webpages. However, if you were utilizing this keyword, it might be better if you expand on the keyword more to better describe your content.
Which Keyword phrase Should I Use?
Let's say you were stuck between the following two options:
"YSI Meter" vs. "YSI Meter Testing for Wastewater"
Which one would be better to use within your content? While it might seem like a tough decision, it is always best to utilize the more descriptive keyword, which, in this case, would be "YSI Meter testing for Wastewater". If users search specifically for "YSI Meter for Wastewater" it means that they are more accurately looking for a meter utilize for wastewater opposed to other water sources. If your content or webpage specifies an YSI meter for testing wastewater, the browser is more likely to click on your page and purchase your products.
However, utilizing "YSI Meter" as a secondary keyword might also be advisable so that Google can also rank you within "YSI Meter" searches as well. Secondary keywords are utilized much differently than primary keywords and using several secondary keywords might be advisable.
Primary vs. Secondary Keywords
When writing a webpage, your primary keyword would be "YSI Meter Testing for Wastewater" since it is the most descriptive and accurate content descriptor available. Due to this, you would utilize the keyword in the following ways:
· Keyword density must be 2.5% to 3% of overall content density. Essentially, for every 100 words in your blog post or article, you would have to place the primary keyword 2-3 times.
· Ensure to utilize the keyword within the first 200 words a minimum of four times and a maximum of six times to ensure Google crawl bots can understand the content keyword. Crawl bots take into consideration the content based within the first 200 words more so than the entire article or blog itself.
· Never use the keyword within the first 80-words to avoid possible "keyword stuffing" alerts, which can cause your page to rank lower within a Google search.
Secondary keywords work slightly different and are why it is normal for bloggers and web developers to have several secondary keywords that directly relate with the primary keyword:
· Secondary keywords need to only be used 2-4 times in a 500-word article or blog post. Crawl bots need to see the word used more than once to determine it is a relevant keyword in the content. It will place a page within the Google ranking, but will not place it too high to make room for more reasonable pages.
It is important to note that keyword stuffing from developers and bloggers can cause red flags within the Google Crawl Bot search. If keyword densities exceed more than 4%, they will assume you are trying to stuff the keywords into the article, making it incoherent and less likely to be read by readers. Therefore, the blog post or article is posted significantly lower. Keeping keyword densities in mind is vital.