Friday, October 11, 2013

Choose the best Relevant Keywords for your Website (SEO)

By Courtney Gordner

Search Engine Optimization ("SEO") comes in handy for many bloggers and web developers looking to enhance their online business and website. SEO is a practice of utilizing specific key factors to ensure that your webpage ranks higher on Google search engine than other pages. However, practices differ and the more effective strategies incorporate several different SEO practices.

Beginning with Keywords

Keywords are amongst the highest priority for SEO practices. Beginner bloggers and web developers learn early on that keywords play as a major player within the SEO competition. Keywords or key phrases help Google crawl bots to understand what your content pertains to and how it can relate to Google searches.
Since Google is an automated computer that must analyze specific formulas and algorithms, the crawl bots look at keyword densities, which help customers better find what they need. Without keyword analyzing, Google would yield irrelevant search results that could hinder its overall effectiveness.

Understanding Keywords

When choosing keywords, it will be vital to utilize a keyword that best describes the overall content matter contained within your blog post or article. For example, we will utilize the word "YSI Meter".
This keyword alone might stand a chance of getting a company within the first several pages of a Google search page if the user types in "YSI Meter" within their Google search bar. This is due to the low usage of the keyword on overall webpages. However, if you were utilizing this keyword, it might be better if you expand on the keyword more to better describe your content.

Which Keyword phrase Should I Use?

Let's say you were stuck between the following two options:
"YSI Meter" vs. "YSI Meter Testing for Wastewater"
Which one would be better to use within your content? While it might seem like a tough decision, it is always best to utilize the more descriptive keyword, which, in this case, would be "YSI Meter testing for Wastewater". If users search specifically for "YSI Meter for Wastewater" it means that they are more accurately looking for a meter utilize for wastewater opposed to other water sources. If your content or webpage specifies an YSI meter for testing wastewater, the browser is more likely to click on your page and purchase your products.
However, utilizing "YSI Meter" as a secondary keyword might also be advisable so that Google can also rank you within "YSI Meter" searches as well. Secondary keywords are utilized much differently than primary keywords and using several secondary keywords might be advisable.

Primary vs. Secondary Keywords

When writing a webpage, your primary keyword would be "YSI Meter Testing for Wastewater" since it is the most descriptive and accurate content descriptor available. Due to this, you would utilize the keyword in the following ways:
·         Keyword density must be 2.5% to 3% of overall content density. Essentially, for every 100 words in your blog post or article, you would have to place the primary keyword 2-3 times.
·         Ensure to utilize the keyword within the first 200 words a minimum of four times and a maximum of six times to ensure Google crawl bots can understand the content keyword. Crawl bots take into consideration the content based within the first 200 words more so than the entire article or blog itself.
·         Never use the keyword within the first 80-words to avoid possible "keyword stuffing" alerts, which can cause your page to rank lower within a Google search.
Secondary keywords work slightly different and are why it is normal for bloggers and web developers to have several secondary keywords that directly relate with the primary keyword:
·         Secondary keywords need to only be used 2-4 times in a 500-word article or blog post. Crawl bots need to see the word used more than once to determine it is a relevant keyword in the content. It will place a page within the Google ranking, but will not place it too high to make room for more reasonable pages.
It is important to note that keyword stuffing from developers and bloggers can cause red flags within the Google Crawl Bot search. If keyword densities exceed more than 4%, they will assume you are trying to stuff the keywords into the article, making it incoherent and less likely to be read by readers. Therefore, the blog post or article is posted significantly lower. Keeping keyword densities in mind is vital.

Courtney Gordner is a blogger with a passion for all things internet, social media and SEO! Read more from her on her own blog,

Tuesday, October 1, 2013

5 Reasons Why You're NOT Retaining Leaders

It's great and all to get leaders working for you and making a difference...but the real test is retaining those leaders! How to do this? That's the question, for if we check the facts on why you're not retaining leaders, we'll find out the root of the problem and solve it. Make sense? Let's explore.

1. Lacking emotional control is one of the main reasons. Lacking an ability to keep control over your emotions can cause a lot of problems in leadership. It's best to realize that your emotions can get in the way, so figure out how to keep a lot of emotion out of your work.

2. Lacking trust and/or trustworthiness is a problem. Whether you trust other people or people finding you trustworthy - it's important to let trust play into your leadership. Without trust, how can delegation be done? For your constituents, you want to delegate roles and activities, right? And you most certainly want your own leader(s) to delegate certain things to you. Trust is definitely important, and if you don't know how to trust people - you better start.

3. Lacking relationships is not good, when it comes to leadership. If you're a successful leader, then you will say you've made some quality relationships. But, leaders who say that they haven't made relationships along their path - then the trustworthiness of the leader significantly drops. Leadership success needs evidence, so that when you need someone to recommend your leadership, you have the right relationships to do it.

4.  Lack of historical leadership or the evidence of it. Not having a history of leadership drops your success rate. If you have past leadership, but have no evidence (probably because you don't have proof, which can be found in the relationships you should have formed), then people won't believe you have enough experience to maintain your role.

5. Lacking vision is another common reason leaders fail. This is because leaders don't think about what they're working for and how they can improve it so. Therefore, it creates problems wanting to move forward. Without vision, the people perish (Proverbs 29:18). They get lazy! You must have good vision as a leader or share in the vision of the group or others.

It's time to step out of the lazy zone, and time to step into the trustful, visionary leader zone. Believe in the power of leadership and have a purpose about your work - success should arrive shortly after.

Thursday, September 26, 2013

Guest Post: Avoiding Misunderstandings in the Workplace

Conflict at work can lead to all sorts of awkward situations. Misunderstandings can arise from the simplest of mistakes and if you do not handle them delicately, things can snowball.

On a day-to-day basis, you are dealing with different types of personalities, whether it is your employees, suppliers, clients or contractors. In addition, if you are the boss or manager, it is important to keep everybody on the same page.

Communication plays a big role when you are trying to keep everyone in the loop. Follow these tips to keep things running smoothly avoid any unnecessary misunderstandings.

Plan regular meetings

When you are dealing with people on a regular basis, it is a good idea to schedule meetings with them to keep updated on any happenings. Even if it is just a casual chat over coffee, making an effort to nurture your work relationships will help you in the end. If they are a supplier, there could be things brewing on their end that might affect you. Having regular meetings keeps everybody in the loop about changes or problems that might be cropping up. Surprises are one of the biggest culprits of misunderstandings so make sure you are forthcoming as well.

You might want to send out regular progress reports and email updates as well if you are working on something large or long term.

Seek Input

If you need to make an important decision about something, try to get input from people that are directly affected by the decision. The more opinions you have, the greater understanding you will have of any issues that might arise. You do not need to go overboard asking everybody’s opinion but if you think that, someone might be upset with your choices it is better to be upfront. If you are planning for big changes, make sure you get input from people during the initial planning stage as well.

Manage expectations

Some of the biggest misunderstandings seem to arise when expectations are not met. While you can have an idea in your own mind, another person’s perceptions can be completely different. Make sure to be clear in your communications. If you discuss something over the phone, follow it up with an email so you have something in writing. If you are delivering something to a client, make sure they understand exactly what they are getting. You might think its overkill going over every detail but take into account that other people will have different priorities. It all comes down to closing the expectation gap. The more aligned you are about what is going to happen and the end result, the less room there’ll be for any misunderstandings.

Be mindful

Sometimes we can be caught up in our busy lives that we miss things. We also forget that others have busy lives too. Be aware that misunderstandings usually stem from small events. Focus more on moving forward rather than assigning blame. It is also a good strategy to avoid overreacting. Having an emotional response is natural but many of the times unnecessary.  People are not generally out to get you or trying to be difficult. Take a realistic look at the situation and be mindful of the other person.

Communication, particularly in the workplace, is a complex interaction. When misunderstandings do occur, it can cause tension and generally affects productivity. Keeping everybody on the same page about your expectations and what is happening in the office can help you avoid any unnecessary awkwardness.

It is not always easy handling these kinds of situations and prevention is the best cure. Managing a business ultimately comes down to nurturing relationships so follow these tips to become a better communicator and avoid any communication mishaps.

Maki is a feature writer for Project Manager, a provider of online project management software to customers in more than 100 countries.

Saturday, September 21, 2013

Are you Communicating Effectively as a Leader? Lessons to Learn

Leaders communicate in a load of different ways, but in what ways can you empower yourself to communicate best? Here are some lessons...

1. Asking smart questions
  • Being curious is the key to learning new things. Leaders are always teachable and always apt to learn new things. So, be a good learner and be curious.
  • Engaging also with someone's heart and mind can be done by asking smart questions.

Wednesday, September 11, 2013

Using Facebook Effectively as a Marketing Tool

Facebook as an Effective Marketing Tool

While many people believe that Facebook is beginning to fade and other social networks are retaking the throne, quite the opposite is true. Facebook utilization has only increased since its release in 2005. No one truly thought that Facebook would succeed in the ways that it did – but it truly has become an anomaly for Facebook to reach its current status.

The Story behind Facebook

Facebook begun as a social network between two Harvard roommates and friends in 2005 that quickly drew the attention of musicians and other business professionals looking to create a connection. However, over the years, people began to use Facebook as a way to interact with family and friends. Connections were more personal than business-related.
While many users still utilize their Facebook for personal reasons, businesses are beginning to catch onto the success wave.

Tuesday, September 3, 2013

Guest Post: Making Sense of SEO for your Small Business

So you’ve heard the buzz about SEO. But, what is it exactly and how can you make it work for your small business? With so much information out there, it can be difficult to get the facts. Currently, Google is working hard to eliminate spam and develop ways to allow users to access information more efficiently and with better search results. There are things you can do as a small business owner to be proactive in this effort by focusing your content and capitalize on SEO. Here are some tips to get you started.

Wednesday, August 28, 2013

Ways to Overcome Hard Times as a Leader

Being a leader can be difficult, especially if you lead a large group of people, such as a business, organization, church, etc. When groups become difficult to lead, leaders need hope. How can you have hope, when people are generally misbehaving or being insolent?

 What are some of ways to overcome troubling times as a leader?

  1. Have a purpose about yourself. What is the purpose of the leadership? Stick to the purpose, and you can overcome.

Friday, August 23, 2013

Outstanding Leaders Have a Certain Capacity, Here's Some Characteristics:

Leading and managing are two different things...yes. Leading is quite a challenge, however. Versus managing, leading has more to do with how the team functions from the inside out. Managing however, has to do with how the team functions overall. See the difference? Let me explain...

You see leaders are all about leading people to a certain point. It requires progress from start to finish. Management is more like managing progress. When you're a leader, you're required to get people to a certain point. Management, there are no specific requirements.

Wednesday, August 21, 2013

What is Coca-Cola, Avon, Walmart, and Disney Doing Right in Social Media?

A recent chart, which was released by Statista and promoted by Mashable shows that Coca-Cola is the top most-talked about brand on Facebook followed by Avon, Walmart, and Disney. But, seriously, what are they doing right? That's what we need to explore. So, I will highlight a few ideas that they do, which can hopefully help you in your strategy.

But,'s the chart:

You will find more statistics at Statista

Saturday, August 17, 2013

Organizing a Business Plan: What You Need

As I've recently taken a look at business plans, I found that some people are misinformed about them. So, let me go over a few helpful tips, in hopes that you become better educated on what is needed.

Every business should have an agenda, plan, purpose, mission, etc.

  1. Overview: This section is going to be the same as the last ("summary") section. You need at least to explain the market opportunity, the company's leadership role, and (the most specific) cash amount required to breakeven at X.

Wednesday, August 14, 2013

Guest Post: Why Hire a Social Media Intern? Find out now...

This guest post below, by Courtney Gordner, is a followup of a previous post by Jay Pfoutz entitled, "How to Know if Social Media is the Best Marketing Avenue".

Social media is an important part of any successful marketing campaign currently. Gone are the days where you can just ignore such avenues and go about your business. Unfortunately, it takes a lot of time invested to gain any kind of leeway with social networks. 

Not only do you need to post on a regular basis, you also have to spend time interacting with your followers and generating an active online presence for your brand or business.
The most effective way to maintain a social media presence is to assign employees specifically to the task. Sure, many folks probably know the marketing game already and how to handle social media, but do they know how to generate revenue from their efforts? Trust me when I say, you do not want to assign your nephew to the task just because he is great with Facebook. 

Instead, you want a professional, efficient, and qualified individual. There is a lot more to social media marketing than meets the eye.
Naturally, that means bringing in an outsider to take on the duties. For a small business, this can be quite difficult, because social media professionals do not exactly come cheap. So, what is the best alternative?

Interns, of course!

I am sure the first question that came to mind is, why hire someone new to the business without much experience. What can they do for my brand and business? Fortunately, there are many redeeming qualities that interns bring to the table, and that is exactly what we are here to talk about!

Interns Offer More Bang for Your Buck

Fresh into the field, interns are willing to accept more reasonable pay terms because they have less experience. Obviously, that is because they want to earn experience to add to their resume. Do not let that scare you, especially since they are likely from a generation that lives and breathes social media.

Because interns are looking to boost their resume, they are also willing to work that much harder. That translates to greater productivity levels during their work sessions.

There is a negative to this however, one that you need to do your best to avoid. Because interns are willing to do more for less, that also means it’s easy to take advantage. It is okay to demand a little more from your employees, especially interns that have quite a bit to prove. That being said, you do not want to abuse them because that will lead to a disgruntled employee. Now, in the company backend that may not be such a blaring issue, but you certainly do not want a disgruntled social media manager tending to your public accounts. I hope that I do not have to explain any further, why that could be detrimental for your business.

That does not mean you should avoid interns, on the contrary. Just be wary when you are assigning them duties and responsibilities that you do not overstep your boundaries and ask too much of them.

If You Cannot Pay, Experience Alone Will Be Enough for Most

It is difficult to get a job right out of college, but I am sure you already know that. The most obvious reason is that newcomers have little to no experience, despite their qualifications.
That means college students and interns are willing to do almost anything to earn experience. This includes working for a company that only offers experience in return for their labor. If you cannot afford to pay interns, it is more than acceptable to hire them so that they may earn experience.

That being said, keep in mind that you cannot ask a non-paid employee to take on as many responsibilities as one that is on the payroll. Just as I mentioned above, that is especially crucial when dealing with employees that will be in the public eye. Remember that they will have direct access to your social media accounts, and that includes the ability to post information visible to the public.

Don’t Just Stop at One

If you decide to hire an intern, do whatever you can to make room for more. Not only will this offer a more comfortable environment for your younger employees, this will also offer more talent to work with. 

You can even join a partnership with a University or College to setup a Work-Study Co-op program. This enables students to take on both academic and professional responsibilities without getting too overwhelmed. It also means more exposure to a greater number of interns for your business. WebpageFX is an internet marketing company that hires numerous interns every year. This type of program can be used to screen for future employees, and even hire one of the interns full-time - once they complete their schooling.

Interns May Start Out Small, but They Often Rise to the Occasion

It can be a frightening idea to hire a potential employee that does not have much experience, but that is the beauty of taking on an intern. They can grow with your company or business, both in knowledge and skill.

It is one thing to hire a bunch of employees and leave them to their vices. It is another to hire a small group of individuals, and groom them to their full potential. In many cases, an intern will work just as hard and perform just as well as a regular employee. Combine all of that with the fact that most interns are ambitious, and you have an unstoppable force behind you.

They are Not Set in Their Ways

This point may seem a bit silly, but in the moment, it will mean everything. Interns have not been around the business for so many years that they are set in their ways. This is vital not only to the future of your business, but also to the future of their position. You see, social media and the internet in general are always changing and always evolving. What works one day, may not work very well the next. Social media professionals need to be able to adapt, and they need to do so quickly and efficiently.

In addition, they also need to be willing to try out new strategies and tactics without going over the top. Interns certainly have the ambition to accomplish such things. Better yet, they are new to the experience and that means they are more willing to change up their game and try out new strategies.

Invest in Their Confidence

Like I already pointed out, do not just hire interns or employees and leave them to their vices. Do whatever you can to ensure they will succeed. That includes offering them the necessary tools and resources to accomplish their goals.

A great way to go about this is to ask them directly what they need. Adopt an open door policy that is friendly to your interns and new hires. Allow them to approach you with any needs and concerns they may have.

To meet with any kind of success, it requires an investment. Think of your interns as an investment, one that also needs a bit of support behind it. Do not set your interns up to fail, instead show them how confident you are that they will get the job done.

If you take a chance with interns, and back them with your faith and confidence, then you will be rewarded in no time.

Courtney Gordner is a blogger with a passion for all things internet, social media, and SEO! Read more on her own blog,

Monday, August 12, 2013

How to Know if Social Media is the Best Marketing Avenue

Social media, statistically, is one of the best marketing avenues for businesses and organizations alike. Sometimes, however, it's not the best. How do you know whether it is for your business or organization?

Realize first that marketing involves targeting content or products toward people. Not everyone is on social media, and some are oblivious to being on social media very long each day. Most people still have other lives to attend to than just social media. Many work full time, many don't pay much attention to the online world. So, therefore, social media should not be your only aim, and if you don't find success in that avenue, don't fuss. You're not the only one in trouble.

Wednesday, August 7, 2013

How to Lead Change in your Organization

 Leadership becomes a challenge when you've got to change things in your organization. So, how is this done? I've got a few principles that can help free your mind on the issue.

1. Let people trust in your leadership first.

Nothing is worse than new leaders stepping foot in an organization without having a pre-established trust. Be sure to gain trust before you go trying to make a whole lot of changes. Otherwise, you'll get burned.

Monday, August 5, 2013

Social Networking Changes that Adults Do to Avoid Career Spies

If you haven't already known, job recruiters and HR professionals typically conduct their own "personal" check on job seekers. These job seekers consider this activity as spying, but with how difficult some people have in finding jobs, this scares them into modifying their social networking profiles by deleting posts and changing profile information to protect their ability to get a job.

Many people post about how they party, enjoy their life, or how they hate their life. Many people post racy, sexual, or crude remarks. From curse words to other banters, these things could cause HR professionals and recruiters to look away to other candidates. It's a pretty typical thing that people who engage in partying or have generally aggressive behavior are more reckless, which is a turn-off for many companies.

Thursday, August 1, 2013

Responsibilities to Learn for Life (25 Step Comprehensive Guide)

The following is a 25-step comprehensive guide to taking responsibilities in your life and the importance of responsibility. This can help your job, your family life, and much more!

1. Realize you need to take initiative. If you truly want to be treated as adults are treated, then it’s important to take the initiative. Sometimes that means doing things that others in your household don’t expect, for example, doing the dishes, sweeping the floor(s), getting a gift for someone, etc. There is a wide range of things that people can take initiative to do. It all starts with you. If you keep doing things only if you’re told or asked to do, then you’re not taking the initiative. It’s when you do things without being told or asked to do. If you’re used to being in a household where everything is taken care of, then you need to change some things inside of you to start doing things in the household.

Monday, July 29, 2013

Is it just a Team or Family?

In terms of unity, is your group of employees a team or a family? Consider quite a few things on whether or not you are having a family atmosphere at your workplace, or if it's just a team.

Before quitting a current job or accepting a new job, make sure you're going to be with a family-style team, or if it's just going to be generic team (punch-in, punch-out).

It's a lot harder, in fact, to fire a family member if they were working in your organization, rather than just another person. So, if you treat your team like family, the chances of the person doing something outrageous goes down, and the chances of you hopping off the wire go down.

Thursday, July 25, 2013

Guest Post: Six Ways Leadership Starts with You

Six Ways Leadership Starts with You (via
What’s behind every great leader, and every great leadership story? Turns out, leadership is a two-way street. Employees can actually train their bosses to be better leaders. There are skills and leadership characteristics that many employees possess…

Wednesday, July 24, 2013

Know the Difference Between Leading and Controlling People

Many reasons exist to why people should be led rather than controlled. However, many people misunderstand leadership and should consider looking at some differences between controlling people and leading people.

Here are some of the controlling characteristics:

Monday, July 22, 2013

Very Strategic Reasons to start a business THIS YEAR!!!

The time has not been much better than this year to start a business. Now's your chance to go for a great business idea. From crowdfunding to open investing, it is a good time to start a business, nonetheless.

Many people were worried about the presidential election last year, because there were many advantages and disadvantages at stake for the business owners of the USA. With that not being a problem anymore, people can move forward without trouble. With now knowing the issues that are faced with entrepreneurship and some of the benefits, plans can be moved forward confidently!

Friday, July 19, 2013

Empower and Electrify Young Leaders with these Tips

Empowerment is defined as giving authority to, authorize, or give power to. To electrify someone is to equip, thrill, or excite greatly. Therefore, here are some tips that should be used to empower and electrify your leaders.

1. Coach people instead of trying to teach them.

Instead of telling leaders what had made you so successful, instead coach them and help them reach their goals in leadership. Giving them good advice is fine, but in times in the future, people reject good advice.

Monday, July 15, 2013

Leaders: Stop Being Held Back with these 5 Ways of Thinking

In the interest of fairness, it's best to note I'm not making assumptions about your character, leaders. This should however help you realize what ways of thinking are not helping. You see, leadership is much more about quality character, but also a good sense of humor, good relationships, and a good attitude!

Here are ways of thinking that are probably holding you back from accomplishing what you want to accomplish in leadership:

  1. You expect people to just give you handouts. What I mean is, you expect people to just pay you for not doing anything. Many people fall into the guilt trap that other people put them through, and so they get money or other stuff from that other person for free. In return of guilt, its aim is to make the other person feel bad for you.

Tuesday, July 9, 2013

Many Ways to Criticize Others Constructively without Hurting

Criticizing other people in hurtful ways is a good way to obtain enemies, so what ways can we offer criticism that gets heard by people in a constructive, helpful way? What are some true ways to seek helpful advice when you need it?

Recognize and compliment the good in other people. Note that you are criticizing a small thing in a big project/organization/etc. Realize the good before touching on the not good parts.

Be specific on the offering of your suggestions for improvement. Don't let your ego get in the way of explaining in full detail the good and the bad of a project or organization. Make sure to be specific and offer the best advice.

Saturday, July 6, 2013

Leveraging your Brand's Strategy to the Next Level

Many keys to note in leveraging your brand to the next level. Let's explore...

First realize that your brand is what people say it is. This means that the way people talk about your brand, that's really what you're creating. So, if you want to create an awesome brand, then people have to say it's awesome, not you. If you want to make a brand reach to the ends of the earth, then people have to do it, not just you. There's a lot of work in dealing with brands, as well as promotion.

Most of the successful companies that create awesome brands and lift them off so quickly is because they have a repeat good strategy, the people to do it, and purpose behind everything they do. It comes directly from the culture originally created when the first successful brand was launched. What's stopping you? Persistence. Keep trying! Anyway, let's look at some good building blocks for brands.

Wednesday, July 3, 2013

How to Improve your Social Network Strategy

There are many ways to satisfy your social network followers, but it can be difficult to get a lot of attention. Even for me as a blog owner, it's tough to have good social networking patterns. However, I'm going to share a few things that I've learned recently, in hopes that it will help you also. Then, we can say we're working on it together!

Friday, June 28, 2013

Your Program Guide for Crowdfunding Websites

This is YOUR exclusive Crowdfunding Website List, which is a list of the crowdfunding sites available. This list may be incomplete.

Special notes: To have your site added to this list, and/or want it reviewed, please email me. Same thing if you have any ideas about what should be added to this list. If you so desire as to not have your crowdfunding service listed, please contact me on email above.

If you like, read our views about crowdfunding and the latest trends.

If there are any questions, please post in the comments below.

Also note: getting involved in crowdfunding is at your own risk.